Mohammed is a highschool/ college student that loves Islam, and loves wearing Nike like the rest of his friends. But he finds it a hassle to wear a thobe to school, and does not know where to go to get the best quality hoodies with Minimalistic Designs in line with Islam. He doesn’t know where to find a brand that connects with his views, that with their voice, are open about “controversial” views that he may not be comfortable expressing himself. He finally found a brand that supports his views, and can relate to him on a personal level, yet, but because of their financial shortcomings are not able provide him with the wordly goods which will elevate his status in front of his friends, yet keeping in touch with his sole identity as a Muslim.
Streetware for Muslim Youth
“Verily, my Salat (prayer), my sacrifice, my living, and my dying are for Allah, the Lord of the ‘Alamin (mankind, jinns and all that exists).”
As young Muslims, we have a unique perspective and voice that needs to be heard. There are so many talented Muslims out there. We need to be the change that we want to see in the world.
“It is our responsibility as Muslim youth to create a brand that will inspire other Muslims to do the same. We need to be the change that we want to see in the world and it starts with us.”
So let’s create a brand that will inspire other Muslims to do the same. A brand that is for Muslim youth, by Muslim youth. A brand that is not only about selling clothes, but about empowering the Muslim World.
Remember who you are
The religion is under attack, physically in many areas, and in many ways, worse, ideologically. I will sell you a beautiful lie, for which you will forsake islam unknowingly. I ask Allah to purify our intention upon the deen, in which we could use this towards good, for sustenance is from Allah, and all of our affairs will be taken into account, from the email I respond back with, to the item you get mailed to your door. I ask Allah to make the brand a reminder to Muslims all around the world, what Muslims are capable of, that compromising in your religion will only bring you devastation, that financial success does not need to come through selling the religion in the public sphere. That our clothes be a reminder for who you are. And an entrance for the people to the religion. Founders Message
“The parable of the believers in their affection, mercy, and compassion for each other is that of a body. When any limb aches, the whole body reacts with sleeplessness and fever.”
Prophet Muhammed ﷺ (Peace Be Upon Him).